For this project, I designed a fictional brand identity for a potential NBA expansion team in Las Vegas. Inspired by bold, playful logos from the late ’90s and early ’00s, I aimed to balance that energy with the versatility of modern branding. Leaning into Vegas’s gambling culture, I created a slot machine cowboy mascot, used dollar signs ($$) as S’s in “Sevens,” and incorporated a pattern of 7 stars across the jerseys and branding to tie everything together.